At Apple, extraordinary ideas have a way of becoming great products, services, and customer experiences very quickly. If you are a results-oriented, passionate individual who is not afraid of challenges, were looking for you to join the Wallet, Payments & Commerce Analytics organization to drive optimization analytics for the Apple Services business. The WPC Analytics team supports all commerce and payments across all of Apples Services business (App Store, iTunes, Music, Books, TV+, iCloud, Apple Wallet). You are skilled analytically with a strong business sense. You will be a partner to the business, understand their goals and then use your skills and subject matter expertise to surface measurable insights that drive business and customer benefits. You will collaborate with partners across product, design, engineering, and business teams to drive your findings and recommendations into action. Our culture is about getting things done iteratively and rapidly, with open feedback and debate along the way; we believe analytics is a team sport, but we strive for independent decision-making and taking smart risks.
You will play a key role contributing to the Marketing Science team. You will help build marketing mix models, examine promotion effectiveness, and measure incrementality of marketing campaigns
Your day to day activities will include: Deep dives in large-scale data to identify key insights that inform marketing decisions. Run Applied Regression models, examine causal inference, and perform sensitivity tests. Engage with business partners, engineering, product management teams as a thought partner. Build and maintain positive relationships with key partners across the company to optimally deliver measurable insights. Partner with other Apple organizations on data gathering, data governance, redefining data with reporting tools and evangelizing critical metrics